1) Get your employees excited! Use your United Way campaign as an opportunity to get your employees excited about being part of a business that is community minded. As a manager, you know your employees. You know what gets them energized and tugs on their heart strings. UWNC’s flexible campaign structure allows you to make it your own and tailor it to the work environment you’ve created.
2) Appoint an in-house Campaign Coordinator. UWNC has been on the campaign front for a very long time and we’ve noticed that the strongest campaigns have a representative from your business that work directly with your UWNC representative. This person is responsible for communicating incentives, promotions and presentations with management, as well as making sure that HR understands the payroll deduction process.
3) Set a timeframe. Most businesses run a campaign for 2-4 weeks. This gives your business time to promote the campaign with fun incentives and gives your employees the opportunity to get to know the UWNC member agencies. You can run a campaign any time of the year.
4) Set a goal. Everyone knows that to be successful, you must have goals. Decide on a participation percentage and dollar amount that fits your business. You will be surprised at the team spirit it brings to your workplace when every employee is working toward the common goal of benefiting the community in a tangible way.
5) Schedule a UWNC employee presentation. United Way has been around for a long time, but the number of local programs UWNC funds is always growing. We enjoy sharing the success stories that are changing your community and thanking people for what their donations have done locally. 1 out of 4 people in your community will need the services proved by UWNC’s member agencies, which means it is vital for us to let community members know what is available in their county.
6) Hold an in-house campaign kick-off event. Many businesses have had great success by starting a campaign with an event that gets employees excited about participating. It can be as simple as holding a pot-luck during a lunch hour or as extravagant as holding a Casino Night fundraiser.
7) Work closely with your UWNC contact. We are here to help make your United Way campaign a successful one. Success isn’t just determined by money raised; it is also determined by employee participation, community education and a unified workplace. Thank you for working with us to advance the common good in your community!
Here’s to us, LIVING UNITED!
